As we reported a few months ago (Stop Buying MEC), MEC first got rid of white men with guns, by dropping brands loosely related to gun manufacturing (including Bushnell, CamelBak and Bollé).
MEC then got rid of white people and outdoor enthusiasts from their marketing materials by showing what seemed to be your typical "refugees" in a urban environment. But it was still a male and a female.
Now they got rid of men altogether, with ads only showing women. And multicultural of course. Because Canada was built by ethnic women.
Next time you spend your money, remember that any penny that goes to MEC supports this regressive liberal agenda and the cultural annihilation of Canada.