Is Amaruk Fake?

By Þórólfur Björnsson

In a previous article in March 2016 titled “The Paquette Saga”, we reviewed the case of the Christian feminist and extremist, Bethany Paquette, who launched a discrimination lawsuit in Canada against an intact-male-controled foreign company, because they had dared, the horror, to criticize Christianity and to refuse to give in to her vagina privilege.

We did not, however, address the actual smear campaign by media on both ends of the political spectrum against the company involved in the Paquette Saga. While no media outlet provided a shred of evidence for their claims that the company was actually fake (or any of their other claims), a quick review of mere public records paint a very different picture of the case, and actually strongly points to the legitimacy of Amaruk.

Public records with the Government of Canada show Amaruk Wilderness Corp. being officially registered as a federal corporation in Canada (Registration Number 7101139), with branches and additional registrations in British Columbia (Registration Number 00A0076300), the Yukon Territory (Registration Number 0000634316), and Ontario (Registration Number 0003039414). Additional government public records with the Canadian Intellectual Property Office also show Amaruk being officially registered as a trademark in Canada (Registration Number 1421501).

Amaruk Wilderness Corp. is also shown as holding a Wilderness Tourism License (Number 0207), and is officially listed on the Yukon Government web site as a Wilderness Tourism Operator. Additional public records with the Yukon Environmental and Socio-economic Assessment Board (YESAB) further show Amaruk Wilderness Corp. undergoing an extensive public consultation process in order to offer wilderness guiding activities in Kluane National Park and Reserve. As a matter of fact, Amaruk Wilderness Corp. held Outfitter Licenses in Kluane National Park and Reserve as well as Pacific Rim National Park at the time of the lawsuit, and Amaruk Wilderness Corp. was even an approved operator for the world famous West Coast Trail in British Columbia. Amaruk Wilderness Corp. is also shown as experiencing government red tape in British Columbia, as per the company’s letter to the Province’s Premier, Christy Clark. Additional records also show Amaruk Wilderness Corp. being a training partner with the Canadian Red Cross, and internal documents such as the Assistant Guide Test (AGT) suggest extensive guide training and assessment. More surprisingly for a company that is allegedly fake, court documents show Amaruk Wilderness Corp. as holding active fleet accounts with Petro-Canada, Esso, and Shell for several vehicles.

Amaruk Wilderness Corp. is shown as well as holding a General Liability Insurance policy with the well known British Insurer, the Lloyds of London.

Last, but not least, the BC Human Rights Tribunal issued a ruling in the case after lengthy and extensive legal proceedings involving legal representations on both sides. Clearly something difficult to do with a fake company. As a matter of fact, the BC Human Rights Tribunal even flatly rejected a request by Paquette's lawyer for identity affidavits, ruling that there was no evidence to establish Amaruk or any of the principals and private parties involved were fake.

The lack of objectivity of mainstream media, especially on both ends of the political spectrum, is well known and should not come as a surprise. However, the public typically expects information to be taken out of context, but rarely information known to the media as untrue to actually be published as factual. In the case of the Canadian Broadcasting Corporation, it is interesting to see that even comments going against their narrative with respect to Amaruk were censored. And a email thread between Brian Hutchinson of the National Post and a party formerly with Amaruk also points to the guy who calls himself a journalist displaying serious mental and stalking issues, a bizarre overly emotional response to the case, and a clear lack of objectivity. Enough indeed to prompt the involvement of the RCMP (Royal Canadian Mounted Police) in the matter, so Brian Hutchinson would cease his harassment of Amaruk personnel. 

It appears that the CBC simply originally took issue with yet another female they saw as victimized by "toxic masculinity", and the National Post with yet another attack against sacred Christian values. The case then unchained the hatred and the harassment so typical of Abrahamic religions, and the matter was made worse when the media realized public opinion in Canada was still in support of Amaruk Wilderness Corp., prompting the propaganda machine to do whatever it could, at any cost, to decredibilize Amaruk and its people, in the pursuit of either its regressive liberal or Christian agenda.

Amaruk refusing to apologize (when was the last time any individual or organization actually refused to apologize after being dragged in the mud by the media?), and its representatives actually having the balls to walk out of court and to make a statement slamming the BC Human Rights Tribunal as a kangaroo court were the final blow for the media.

Ultimately, none of the wild claims by some media was based on any evidence, and news outlets eventually reverted to reporting actual facts. Gone were the claims of insane conspiracy theories, or accusations the company was fake.  Back were the bare facts, as best expressed by a final press release from Canadian Press on March 2, 2016:

VANCOUVER — The British Columbia Human Rights Tribunal has awarded $8,500 to a graduate of a Christian university after finding a Norwegian company refused to hire her in part because of her religion.

Bethany Paquette applied in 2014 for an assistant guide position with Amaruk Wilderness Corp., which operates its Canadian office in Vancouver.

The graduate of Trinity Western University received an emailed response from a wilderness guide who informed her she was not qualified.

The guide said in the letter that unlike the university, the company embraces the right of people to sleep with or marry whomever they want.

The B.C. university's plans to open a law school have drawn national criticism of its so-called community covenant that forbids sex outside of marriage between a man and a woman.

Although the tribunal ruled that religious discrimination was a factor in the decision not to hire Paquette, it also found she was not qualified for the position and declined to award her lost wages.

So, was Amaruk actually fake? Clearly not.

Þórólfur Björnsson

Reykjavik, Iceland